FutureYou Cambridge partners with GenM - the menopause partner for brands
FutureYou Cambridge and its Prime Fifty range of science-backed nutritional supplements is joining a collective of responsible brands and companies with the mission: to improve the menopause experience for all.
The Company will also carry GenM’s menopause-friendly symbol, the new ‘M-tick’, by the selected supplements on its website. The symbol is designed to clearly demarcate products and services that support symptoms that women can experience, helping them take control of their menopause.
Key FutureYou Cambridge products will feature a 'menopause-friendly' M -tick logo.
GenM was created to unite responsible and forward-thinking brands to help them better understand and cater to the UK’s 15.5 million menopausal women. GenM’s Invisibility Report revealed that 94% of women wish brands were more inclusive to the menopause. Partnered with over 80 national and international brands, GenM is working to transform the menopause experience.
Head of Product Development at FutureYou Cambridge, Dr Miriam Ferrer, PhD says: ‘Being aware of the choices available is so important for women entering the various stages of the menopause. This life stage will impact more than half of the population, and we’re proud to offer a natural route to support it. We’re delighted to partner with GenM as they work with brands to normalise the conversation and improve the menopause experience for all.’
Heather Jackson, co-founder of GenM comments: ‘We’re really pleased to have FutureYou Cambridge and Prime Fifty on board as GenM Partners and are proud that they will be using the M-Tick across their website. Menopause is a societal issue that impacts us all directly and indirectly. Our mission is to empower brands to play their part in helping women navigate this unchartered territory in their lives, giving them the support they need to make informed choices on what will suit them best.’
If you believe our science-backed supplements could be a good fit for your international market, then we would love to hear from you.
You can view our international catalogue here. Email: commercial@camnutra.com