Cambridge Nutraceuticals builds brand portfolio with acquisition of GP Nutrition

Cambridge Nutraceuticals, the parent company of science-backed nutritional food supplement brands, FutureYou Cambridge and Prime Fifty, has expanded its brand portfolio with the acquisition of GP Nutrition. GP Nutrition was founded by leading nutritionist and double Sunday Times bestselling author, Gabriela Peacock.

The acquisition of London-based GP Nutrition was announced today (1st July 2024) for an undisclosed sum. GP Nutrition will continue to be marketed as a stand alone brand under the Cambridge Nutraceuticals parent umbrella. Gabriela will continue to formulate meticulously crafted supplements primarily for the beauty and longevity sectors.

Gabriela is passionate about the impact high-quality supplements have in all areas of people's lives. Her high-profile clientele includes top celebrities and members of the Royal family. The operational and marketing expertise and award-winning customer service Cambridge Nutraceuticals offers, will enable her to build her brand.

Matt Keys, CEO, says: ‘We’re delighted to welcome Gabriela and her GP Nutrition brand to the Cambridge Nutraceuticals family. The high-quality supplements she has developed, and the strong brand foundations align perfectly with our vision for the future. Combined with our FutureYou Cambridge and Prime Fifty brands, we see tremendous potential for growth and look forward to driving innovation and excellence together.’

Gabriela Peacock says: ‘Moving under the Cambridge Nutraceuticals umbrella allows me to concentrate on what I love best. Helping people feel their best, fast, without the fuss, with the help of great nutrients and embracing a healthy life balance.’

 For more information contact Charlotte Leaper - Commercial@camnutra.com