We are thrilled to announce that Prime Fifty has won the top prize in the ‘Best Target Product’ category at the European Specialist Sports Nutrition Awards: the ESSNawards. Informed Sport are amongst the sponsors. This is particularly pleasing as last year Prime Fifty won the category for its Healthy Ageing Campaign.

Our Prime Fifty science-backed range is dedicated to the nutritional and wellbeing needs of the over 50s. Ageing brings new and different nutritional challenges, so these products have been specifically designed to meet these unique needs.

Chief Scientific Officer of FutureYou Cambridge and creator of the Prime Fifty brand, Dr Max Gowland PhD, says:

‘What makes this award extra special is appreciating the calibre of the judging panel at ESSNA, who are all highly experienced specialists‘

The organisers said: ‘The finalists are responsible, forward-looking nutrition suppliers in Europe who have demonstrated resilience and innovation in a growing marketplace.’

https://futureyouhealth.com/products/prime-fifty

About The European Specialist Sports Nutrition Alliance

 The European Specialist Sport Nutrition Alliance (ESSNA) is the trade association representing the interests of the nutrition sector across the European Union. ESSNA was created in 2003 to campaign for appropriate European legislation on nutrition products. Today ESSNA is a mature and respected organisation, widely recognised by legislators and the mainstream media as the voice of the responsible specialist nutrition sector in Europe.

For further information contact: commercial@camnutra.com