Tru Niagen®, a patented nicotinamide riboside supplement and the most efficient and high-quality NAD+ booster has been awarded the Nutra Ingredients EU Healthy Ageing Ingredient of the Year Award.

This recognition underscores the significant contributions Niagen, the active ingredient in Tru Niagen® has made to the field of healthy ageing and its role in supporting cellular health and healthspan.

Recognized globally as a benchmark for excellence, the Nutra Ingredients EU Awards celebrate the best innovations and cutting-edge research in the nutraceutical industry. The Healthy Ageing Ingredient of the Year Award showcases “the best the industry has to offer in tailored solutions to support consumers to remain physically and mentally healthy as they age.” 

The judges said, “Niagen was chosen as a winner for its high-quality, unparalleled research. The judges thought its impact on cellular health and longevity is shown in reputable studies and is an applicable ingredient for the Millennial, Generation X, and Baby Boomer generations.”

“We are honoured to receive this award for our ingredient, Niagen. We believe Niagen can extend healthspan, the amount of time we live healthy lives,” remarked Rob Fried, CEO of ChromaDex and Founder of Tru Niagen®.”

NAD+ is an essential coenzyme that plays a vital role in cellular functions, including mitochondrial function, cellular energy production, and DNA repair. Research has shown that reversing NAD+ depletion has positive effects on inflammation, and many common age-related health conditions such as Parkinson’s disease, heart failure, chronic kidney disease, and autoimmune diseases, among others.

Niagen, the most efficient NAD+ precursor, is backed by two Nobel Prize winners, 30+ human clinical studies, 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies. This award highlights ChromaDex's dedication to pioneering NAD+ research and its commitment to providing high-quality, science-backed products.

To discover more about this pioneering supplement and purchase on our website.